More than 100 million Apple lovers were disappointed when the iPhone’s new operating system, iOS 6, failed to deliver a map application that could compete with Google’s. Today Apple CEO Tim Cook apologized to users, even offering them a way to bring back Google maps back to their phones and iPad tablets.
“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment,” wrote Cook. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
The Apple CEO went on to explain the importance of building the app from the ground up in order to give it cool features like turn-by-turn directions, voice integration, Flyover and vector-based maps, but admitted that the early version of this did not work out as planned. New York Times columnist David Pogue went so far as to say that Apple Maps “may be the most embarrassing, least usable piece of software Apple has ever unleashed.”
Apple is working on the app, but it sounds like it’s going to take a while. “While we’re improving Maps,” Cook suggested, “you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”