PopEater with Naughty But Nice Rob, a video series launched by Aol’s PopEater celebrity-news site and featuring Naughty But Nice columnist Rob Shuter, has drawn nearly 6 million views since debuting Jan. 26, Aol said.
The daily video series kicks off Aol’s celebrity block on Aol.com at 6 p.m. ET. Prior to PopEater, Shuter was executive editor of OK! Magazine, and he is a contributor to Today, The Insider, The Joy Behar Show, and CNN. He was also a publicist for celebrities including Jennifer Lopez, Alicia Keys, Diddy, Jessica Simpson, and Jon Bon Jovi.
Aol also touted the Feb. 1 debut of another video series, Urlesque, which runs at 2 p.m. weekdays and focuses on Internet trends, viral videos, and memes. Urlesque has tallied nearly 4 million views to date.
This is just the next phase of our programming strategy to build content our audiences crave. PopEater is one of the most highly read celebrity and entertainment sites, and transforming it to a daily show with Rob Shuter, a trusted source in the industry, made perfect sense for the brand. Ultimately, our goal is to create show franchises around our brands and leverage platforms with the hottest shows to build our daypart programming.
Bringing PopEater alive every day, reaching a potential of 15 million people per day, is awesome, and I promise to be nice and just a little naughty. It’s a thrill working on an entertainment show with worldwide reach that beats all of the others combined. We have the capacity and technology to deliver late-breaking news right away, giving people what they want to know in two minutes or less.