The three parties said the Intel-branded Angry Birds for Facebook game kicks off a year-long collaboration between the game’s characters and Intel-inspired Ultrabook devices. The game, Angry Birds Ultrabook Adventure, is also available via the Intel and Angry Birds Facebook pages.
During game play, the background is an Intel-blue circuit board, and the environment includes blue-and-yellow slingshots, Intel Core chips, and mini-circuit boards. Angry Birds Ultrabook Adventure also features a scoreboard that players can share with their Facebook friends.
Rovio Chief Marketing Officer Peter Vesterbacka said:
Our top priority is to surprise and delight our fans. The game is a great way to experience all the fun of Angry Birds in a brand-new environment, inspired by Intel’s spectacular new technology.
Intel U.S. Media Director David Veneski added:
Angry Birds has an exceptional following both in its mobile and social channels. In 2012, we’re focused on building out the Ultrabook category and targeting an audience that is younger than we’ve marketed to in the past. With entertainment as the foundation of our advertising activities, we feel that a multiplatform integration with Rovio and Angry Birds, including the first fully branded Facebook activation, is an excellent way to expose this new audience to Intel and the Ultrabook in a fun and engaging manner.
Readers: Do you think the Intel branding would take away from the experience of playing Angry Birds?