AMC 2007: Google Exec Advocates Searchable Content
“Search is a proxy for a brand’s vitality,” Google media platforms director Eileen Naughton asserted to a roomful of magazine executives at AMC yesterday in Boca Raton.
The magazine industry is trying to come to grips with all of the new digital media platforms that have come to prominence over the past ten years, and how to make their content available across different brands — everything from Facebook to Google to individual magazine and television show Web sites.
“One
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