Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?
Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?
Here’s how you can do just that.
Rallyverse, a Twitter certified product partner, “helps brands discover and share relevant social media content.”
Jumping right in, here are some Rallyverse features you would love:
Trending For You – A personalized snapshot of the top 10 trending topics in social media based on each client’s profile and objectives.
Recommended Retweets – Rallyverse now recommends tweets for its clients to Retweet, Reply, Favorite, or Quote directly from the Rallydeck. The recommendations are based on the relative influence of the user who posted the tweet, Rallyverse’s proprietary methodology for calculating influence, and the real-time relevance of the tweet’s topic.
ICYMI (In Case You Missed It) – This feature recommends a user’s previously published posts that are still generating significant engagement and remain relevant to real-time conversations — enabling Rallyverse clients to generate additional engagement from great content.
Approvals – The option to set up a workflow in the Rallydeck that ensures that your social media updates in Rallyverse can be approved by an administrator before they are published.
And here’s how your dashboard could look:
And better than that? It provides robust analytics to support your efforts:
And because it develops an understanding of your engagements and follow rates based on specific posts, Reallyverse also helps you decide which posts you should promote through Twitter, Facebook and LinkedIn’s paid products. No more guesswork required.
Rallyverse works with Facebook, Twiitter and LinkedIn today and they have plans to add Google+, Pinterest and Tumblr.
If you’re interested in a free trial, it comes with a quick demo and an optimization call to help you tailor the dashboard to your needs. You’ll get an email from Rallyverse with details once you register
How do YOU handle content curation for your company? And isn’t it time you tried a better way?
(Content management image from Shutterstock)