Learn How To Turn Likes Into Dollars At The AllFacebook Marketing Conference

By Justin Lafferty 

Looking for ways to make money through your Facebook presence? Maybe you’ve only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world’s experts in social marketing for this two-day symposium, and passes are still available.

How many times have you told someone that you would Google something or you would Facebook somebody? The conference will begin with a keynote panel at 8:30 a.m. discussing the “verbification” of the world, featuring Facebook Product Manager Austin Haugen, Online Marketing Institute CEO and Founder Aaron Kahlow, Hearst Digital Executive Director of Social Media Brian Madden, and BO.LT co-CEO and Founder Matthew Roche. Robert Scoble, a tech evangelist, blogger, author, and startup liaison officer with Rackspace, will moderate the panel, discussing how notable websites have changed the way we speak.

From there, the Westin San Francisco Market Street Hotel will host several other panels and speakers, ranging from Facebook Places to social video and everything in between.

Stewart Quealy, Mediabistro’s director of content, events, and conferences, explained how attendees will be able to leave the AllFacebook Marketing Conference with fresh ideas to help their business:

They’ll gain some practical takeaways — some practical, hands-on, roll-up-your-sleeves advice on what they can do when they go back to the office. We try to keep it so people are not just getting theory, they’re leaving with some tangible takeaways. The goal is really to make this event relevant to everyone on the marketing team. That was the goal when we put it together. We’re trying to show people how all the pieces fit together.

Other discussions Thursday include:

  • Monetizing Facebook Games Through Advertising
  • The Perfect Storm: Making Facebook the Largest Shopping Portal on the Planet
  • Facebook Places: Deals and Store-Level Marketing
  • Is Facebook Fan Marketing Dead? What Are We to Do?
  • Facebook Currency: Online-to-Offline’s Missing Marketing Ingredient
  • Facebook Ad Market: Value of a Demographic (led by Inside Network’s own Bonnie Ho)
  • Social Video: Game Changer for Facebook Marketers
  • Mining Deep Facebook Tactics from Search History
  • Facebook Data Intelligence to Drive Social Business Success
  • Ancestry.com Case Study: Integrating Into the Facebook Experience

Marty Weintraub will lead the discussion Mining Deep Facebook Tactics from Search History, and he is also a panel member on one of the conference’s most anticipated forums at 11:30 a.m. Thursday — Facebook Ads: Can They Promote More Than Just Likes? Weintraub was recently named the third-most influential pay-per-click expert by Pay Per Click Hero. The sixth and seventh members of that list — Dennis Yu and Jeff Ferguson — will also speak at the conference.

Weintraub, CEO of search and social media marketing firm AimClear, has represented Siemens, Martha Stewart Omnimedia, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife, and several others.

Weintraub elaborated on his discussion plans, namely the subscription model and the need for a renewed marketing focus:

There’s a mashup of paid and organic Facebook tactics that, when applied holistically, steal conversions from search over the long term. It’s so good. And I’m going to be entirely focused on money. We’ve forgotten the fact that it’s our job to make piles of money for someone with our marketing, and the happy fairy days are over now. I’m going to talk about alternative money-making usages for Facebook.

Speakers are flying in from all over the world to speak about the power of marketing your business through Facebook. While Weintraub will come to San Francisco from Minnesota, fellow panelist Emeric Ernoult — founder and CEO of Facebook marketing company AgoraPulse — plans to travel from France. More than 4,000 Facebook pages in 27 countries all over the world use AgoraPulse to enhance their business through social network.

Ernoult, who will join Weintraub on the Facebook Ads: Can They Promote More Than Just Likes panel, discussed how there are multiple ways for businesses big and small to monetize their Facebook presence. He talked about how smaller businesses often struggle to compete with larger brands that can afford marketing budgets of several thousand dollars. AgoraPulse works to close that gap so midsized companies can get some more bang for their buck:

Small and medium brands, the ones we work with mainly, were lost because they wanted more than the $99 that were out there and they couldn’t afford $2,000 or $3,000 for their solutions. The vision we started this company on was that we wanted to fill that gap where people can have under the same roof all they need by paying a price they an afford. It’s what we’re working hard on every day.

Jeff Ferguson, another panelist on the Facebook Ads: Can They Promote More Than Just Likes discussion, felt that it was a worthwhile topic. Ferguson, who will moderate the talk, is the CEO of Fang Digital Marketing — a Los Angeles-based strategic consulting agency that specializes in Internet marketing, including search engine marketing, display, social, and affiliate programs. Ferguson has spearheaded online marketing efforts for Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com, and served as a consultant for American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

While many ideas are bandied about, Ferguson thought it would be best if some of the leaders in this industry could share their proven strategies:

A lot of the advice that was being thrown out in the industry was all talking about how Facebook was really best at promoting itself, even if you’re paying for the ads. That doesn’t sound like advertising to me. We kind of created this panel to talk about how either through their clients or best practices, they’re getting more than likes with advertising.

Other Friday panels:

  • KEYNOTE: Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing
  • How Social Is Changing the Search Game
  • Facebook Pages: Using Content and Conversation to Build Community
  • The Future of F-Commerce: The Market Destination or Social Futility?
  • The Right Way to Use a Sweepstakes to Get More Facebook Fans
  • Frictionless Sharing in Facebook Ads: Beyond Analytics to Actionable Intelligence
  • Facebook Marketing: Legal and Regulatory Compliance
  • Competitive Analysis on Facebook
  • News from The Edge: The Latest Developments from Facebook
  • Beyond the Wall Post: Mastering Facebook’s Evolving Platform

Readers: Do you plan to attend the AllFacebook Marketing Conference?