How Much Are You Worth To Facebook?

By David Cohen 

Facebook has more than 900 million monthly average users, but not all of them are worth the same to the social network.

Online privacy company Abine created a way for individual users to figure out how much they are worth to Facebook.

The company’s Val-You Calculator determines a Facebook user’s net worth by factoring in his or her answers to the following questions (answers are selected from pull-down menus):

  • Where do you live?
  • How many Facebook friends do you have?
  • How do you use Facebook like buttons?
  • How many photos do you post on Facebook?
  • Do you have a farm, a gang, or play Words with Friends?
  • How much money do you make?
  • How long do you think you’ll be using Facebook?

Abine offered more details about its Val-You Calculator in a blog post:

We created a Facebook Val-You Calculator, which you can try out on, to demonstrate that each Facebook user holds monetary value. That value is going to have to go up over time in order for Facebook to perform against its projected $95 billion valuation. Our Facebook Val-You Calculator relies on data from the Facebook S-1 filing, independent financial and market research analysts, data from Facebook advertisers, and our own internal modeling and estimates. It considers how you use Facebook, along with other personal details, to determine approximately how much revenue you may generate for Facebook this year.

Answering the questions gives you a dollar amount that you’re worth to Facebook each year.

Readers: How much do you think you are worth to Facebook, and did your Val-You Calculator results match your answer to that question?