A Look Into the Hot Facebook Marketing Trends of 2016

Facebook will be the best option for brand and direct response advertisers in 2016 if you understand it deeply enough, spend time on optimization and stay updated on the latest features.

Facebook will be the best option for brand and direct response advertisers in 2016 if you understand it deeply enough, spend time on optimization and stay updated on the latest features.

New and continuously evolving ad formats and targeting options give you more options but at the same time make it more challenging to find the best performing combinations. Instagram video ads, lead ads, dynamic cross-sell and upsell, video ads and canvas ads require continuous A/B testing since Facebook is developing new features forward on an almost daily basis.

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