6waves Lolapps doubles down on mobile publishing, offers potential partners $100,000 in marketing

6waves Lolapps is doubling down on mobile publishing, announcing deals with 16 separate developers today. Future publishing partners could be guaranteed $100,000 in launch marketing.

“We’re approaching mobile to how we did social,”  says Jim Ying, 6waves Lolapps’ senior vice president of publishing. “We want to be a broad appeal publisher. As long as the game is great and there is audience out there for it, we’re happy to work with developers.”

The announcement also signals that 6waves Lolapps — one of the larger venture-backed players in the space with $32

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