5 Ways To Crowdsource Your Brand Using Facebook

The wisdom of the masses might direct you to the right path, where you can offer fans the chance to get involved in a familiar environment within your Facebook page, without having to leave it.

Why do the majority of brand managers continue to rely on outdated focus groups to gain customer insight when the largest source of customer intelligence is right under their noses?

It’s your brand’s own Facebook page.

No one knows your brand better than the thousands, or perhaps millions, of surfers who opened a door and indicated they like your page.

By a simple click, they have already proven they are here because they care. If you only allow them, if you only ask them, there’s no doubt they will be thrilled to take part in helping you shape your brand.

They will also appreciate that you are listening to them and offering them the chance to be more involved in the brand.

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