Your Twitter profile is your chance to completely own the messaging about who you are. You control all of the content, and you can make it as detailed or as vague as you like.
However, too many users spend time crafting the perfect profile when they create a Twitter account, but forget to keep it fresh and updated as they go. This can be especially true for businesses, who neglect to use their profile dynamically.
1. Update your headshot/logo
How old is your headshot? Did you take it the day you set up your Twitter profile, several years ago?
Is your logo as high quality as possible? Does it match the logo on your website, Facebook page and print material?
Your profile picture is attached to every tweet you send, so if it is old or outdated it will dilute your brand. Whether you are tweeting on behalf of yourself and using a headshot, or a business and using a logo, it’s a good idea to review it every six month to ensure that it is the best reflection of who you are.
2. Rewrite your bio
If you haven’t been interested in (and tweeting about) kayaking for two years now, why is it still part of your Twitter bio?
It only takes a few minutes to read and update your Twitter bio. But if you really want to optimize your profile, you should consider completely re-writing it periodically to reflect your latest topics of interests, or (if tweeting as a business) promotions and campaigns.
3. Choose a better URL
Including a link to your website in your Twitter profile is all well and good, but why not create a Twitter-specific landing page that welcomes your followers when they click? Or, if this isn’t feasible, how about shortening your Twitter URL using a service like Bit.ly and tracking how many clicks you get directly from your profile?
The URL you use is a powerful way to connect to your Twitter followers off Twitter, so make it the best it can be!
4. Rotate your cover photo
Your Twitter cover photo is your opportunity to use visuals for maximum impact. The best profiles are the ones that have an eye-catching cover photo, while keeping it fresh and new.
Consider rotating your cover photo every few weeks or months, so that there is a reason for your followers to keep coming back to your profile. This works especially well for brands, which can highlight their latest promotion, a new product, behind-the-scenes company parties and more.
5. Prune your lists
The number and type of lists you have says a lot about you as a Twitter user. It represents how you organize your followers, and what topics you are interested in.
While not directly part of your profile, the number of Twitter lists you’ve created appears just beneath your cover photo. It’s a good idea to spend some time getting rid of the lists that are no longer relevant, or adding lists that you and your followers would find useful, regularly.
(Profile keyboard image via Shutterstock)