President Barack Obama is considered the social media godfather in the political world. Since his election, politicians after him have come the value social media as a powerful tool and a necessary asset when campaigning for office.
Moreover, candidates with social media teams and experts is no out of the ordinary thing, thanks to Obama.
Yet despite being the founder of such a revolutionary change for politics and campaigning, the President can still stand to learn a thing or two about social media.
1. Winning Changes Everything
Pre- and post-win social media in politics, they’re two completely different things. Pre-win social media is all about encouraging people to act and inspiring followers — something Obama did very well. Post-win social media however, should be focused on confirming the faith, reporting and follow-through.
It’s to be cautioned, if pre-win social media tendencies carry over to post win social media, public criticism will prevail as it is in the post win stage of things that mesmerizing quotes from past speeches just isn’t enough.
2. Don’t Beat A Dead Horse
If there were two words that summed up the 2008 Obama campaign, those words would undoubtedly be hope and change. These words branded Barack Obama’s presidential election. At the time, the messages proved to be effective.
But that’s no longer true. Obama needs to avoid using the words hope and change in Facebook posts. People are upset about the economy and don’t want to hear the fluffy talk.
3. Think About the Economy
More than ever people are aggravated with the economy — and let’s face it, they are blaming it all on Mr. President — as it’s the unstable work force and budget deficits that have created added pressure and higher levels of criticism for everything Obama does.
Thus, it’s even more important for the President to be mindful of how his tone and words are being perceived over the web. And again, old catchphrases and redundant verbiage will only add fuel to the fire, and what once used to be inspiring will become negatively cliche, at a loss for credibility and will become the brunt of many anti-supporter jokes.
4. Never Binge Post
Although with good intentions, it was on July 29th that the President put out a slew of posts online. As many know it, the purpose was to encourage followers to tweet at GOP lawmaker twitter accounts for the support of his Compromise Campaign.
As a result, it was reported that the President lost at least 36,000 followers in just a matter of hours. Granted, in the following days his followership rebounded, but let’s just leave it at the fact that the President has more wiggle room than most and that it would not be wise to pull the same stink twice.
5. Be More Like Michelle
Okay, so it would be a little difficult for the President to mirror his wife as his job description is a bit more complex and yes, controversial. But the First Lady is definitely a woman to take note from.
She’s well validated as a strong public figure, much like the President, but what Michelle does so great is that her priorities are clear and most importantly, all her actions are reflective of that.
What’s more, it’s no secret that First Lady Michelle Obama’s approval ratings are higher than her husband’s, so taking advantage of her popularity through social media will no doubt increase her value as an asset to the Obama brand and to the White House.
Readers, what suggestions do you have for the President’s social media strategy?
Guest writer Chelsea Hejny is a social media forecast and trend writer for ShortStack.