4Q EARNINGS CALL: Everything You Wanted To Know About Facebook Advertising

Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.

FourthQuarterKey650Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.

In his opening remarks, Facebook Co-Founder and CEO Mark Zuckerberg said:

Now, moving on to our business, last quarter, I talked about our efforts to grow our business through improving the quality of our ads, rather than just increasing the quantity.

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