3Q EARNINGS: Everything Sheryl Sandberg Said About Facebook Advertising
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Sandberg gave a general overview of advertising on Facebook during her opening comments, as well as singling out the newly reintroduced Atlas ad platform:
One of the best ways to improve relevance is to help advertisers reach the right audience with their messages.
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