Facebook Posts 3Q Net Loss On Increased Revenues; Totals 1.007 Billion Monthly Active Users, 640M Mobile MAUs

By David Cohen 

Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.

The company’s earnings call is set to begin at 2 p.m. PT/5 p.m. ET.

Facebook said it finished the quarter, which ended Sept. 30, with 1.007 billion monthly active users, and 640 mobile monthly active users, justifying its focus on the mobile sector, with the majority of users accessing the social network via mobile devices.

The company reported 584 million daily active users.

The social network said in its earnings announcement that revenue from advertising was $1.09 billion in the third quarter, representing 86 percent of the company’s total revenue, and up 36 percent from the prior-year quarter.

Revenue from payments and other fees rose 13 percent from the third quarter of 2011, to $176 million, but that figure was down 9 percent from the second quarter of 2012.

Facebook’s GAAP earnings per share were a loss of $0.02 for the third quarter, versus $0.10 in the third quarter of last year. Excluding share-based compensation and related payroll tax expenses and income tax adjustments, non-GAAP net income was $311 million, or $0.12 per share, compared with $273 million ($0.12) in the year-earlier period.

Co-Founder and CEO Mark Zuckerberg said in the company’s earnings release:

As proud as I am that 1 billion people use Facebook each month, I’m also really happy that more than 600 million people now share and connect on Facebook every month using mobile devices. People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.

Image courtesy of Shutterstock.