The Oscars was a night of glam, gowns and golden statues, but it was also a night of Twitter.
People took to their favorite 140-character medium to discuss celebs, movies and Hollywood culture last night, and while it wasn’t a record-breaking event, there were a few notable Twitter milestones set while Hollywood’s elite rewarded 2011’s best-ofs.
Mass Relevance accessed Twitter’s firehose of tweets to see what stood out during the Oscars on Sunday night.
Between 1pm and 1am ET yesterday, the Twittersphere was abuzz with talk of celebs. The big winner of the night was Meryl Streep, whose first win since 1982 created a lot of chatter. However, three of the celebs on the top 5 most-tweeted list didn’t even win – and George Clooney didn’t even make it onto the stage. Here’s the full list of the top 5 most-tweeted celebs, including the total number of tweets they received:
1. Meryl Streep – 126,447
2. George Clooney – 105,460
3. Angelina Jolie – 99,472
4. Billy Crystal – 83,946
5. Octavia Spencer – 81,800
Twitter was also buzzing about the best dressed during the red carpet and the awards themselves. The top 5 best dressed celebs, found by using the search terms “#bestdressed” and “best dressed” included nominees, presenters and Hollywood notables:
1. Jessica Chastain – 2,892
2. Michelle Williams – 2,771
3. Jennifer Lopez – 2,473
4. Penelope Cruz – 2,387
5. Emma Stone – 2,313
In total, Mass Relevance counted 4,126,854 tweets related to the Academy Awards yesterday, and the record tweets-per-minute moment of the night when Hugo won its 5th Oscar for Best Visual Effects, totaling 23,624.
These numbers are slightly different from those we wrote about this morning. Earlier, we reported that the record number of tweets sent during the Oscars was 18,718 while Cirque du Soleil was performing, while these latest stats say that Hugo winning its 5th Oscar saw 23,624.
The discrepancy is likely due to a few factors: the initial statistics from TweetReach covered only tweets sent during the actual airing of the Oscars (8:30pm to 11:30pm ET), while the stats from Mass Relevance are from tweets sent between 1pm and 1am ET. Also, the different results are likely caused by a slightly different group of keywords analysed and the fact that Mass Relevance has access to the Twitter firehose.
(image courtesy of Academy Awards official site)