It can be frustrating to tweet, day in and day out, and watch your followers number not budge an inch. Sure, you might get two new followers one day, lose three the next, and gain another one the next. But if the trend isn’t upwards, your Twitter marketing likely isn’t doing what it’s supposed to.
Since the average Twitter user has a bit over 200 follower, it’s not that difficult to double this number quickly. But if you’re sitting pretty at 1,000, 5,000 or more, you can use these tactics below to double your followers too – it just might take a little longer.
Here are 25 tips to double your Twitter followers:
- Refresh your bio (or fill it out for the first time, if you haven’t done that yet).
- Update your profile picture.
- Change your cover photo semi-frequently to showcase your employees, workspace or product.
- Tweet more frequently. Several times a day if you can.
- Reply to anyone who @mentions or @replies to you on Twitter.
- Follow anyone who follows you (as long as they are relevant to your reason for being on Twitter).
- Use more images in your tweets (which you can do even if your product is ugly).
- Retweet tweets from thought leaders and influencers in your industry.
- Ask for retweets.
- Set and work towards SMART Twitter marketing goals.
- Use hashtags in your tweets to get them more reach and exposure.
- Pin important/interesting/engaging tweets to the top of your profile.
- Use Twitter lists to listen to your customers, industry or competitors.
- Schedule your tweets using a service like HootSuite or Buffer.
- Review your Twitter analytics dashboard to see what types of tweets got the most engagement and create more tweets that are similar.
- Network with thought leaders and influencers in your industry by replying to their tweets and striking up a conversation.
- Use tools to discover great new content to share.
- Use Twitter’s analytics to create better, more engaging content to attract more followers.
- Use Twitter search to find new, relevant accounts to follow in the hope that they will follow you back.
- Let everyone in your other networks know that you have a Twitter account. Post your Twitter handle to Facebook, LinkedIn, in your email signature, on your in-store signage, etc.
- Live tweet during events, and use the appropriate event hashtag.
- Time your tweets so that you are tweeting when your target audience is online.
- Purchase Twitter’s promoted account ad product to get your account in front of targeted follower.
- Join the conversation happening in your local community. This is especially useful for small, local businesses looking to gain more local customers.
- Host a Twitter chat. This can be time-consuming, but it will also put your account front-and-center as a thought leader in your industry.
(Growth image via Shutterstock)