24/7 Wall St., Harris Interactive Are the Latest to Declare the Death of Traditional Media
Traditional media as we know it will no longer exist in 10 years, according to 55 percent of respondents to a survey by 24/7 Wall St. and Harris Interactive, which also found that while 67 percent of the 2,095 U.S. adults surveyed prefer getting their news in traditional ways (network television, newspapers, magazines), 50 percent get almost all of their news online.
Local TV news was the source cited by 46 percent of respondents when asked where they turn when looking for news, with local newspapers drawing 35 percent, and network TV news 31 percent, but 42 percent said they never choose national newspapers or weekly news magazines.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in