State of the Union: 13.8M+ Posts from 5.7M Facebook Users

By David Cohen Comment

2015StateOfTheUnion650The State of the Union address by President Barack Obama Tuesday night spawned more than 13.8 million posts, likes and comments from some 5.7 million Facebook users between 3 a.m. and 11 p.m. ET Tuesday.

The most-talked-about moment of the night was Obama’s response to Republicans’ applause after he said, “I have no more campaigns to run.” The president countered with, “I know, cause I won both of ‘em,” which led to the hashtag #IWonBothOfThem trending in the U.S.

Facebook data analyst Dustin Cable and global politics and government manager Katie Harbath said in a Facebook Media blog post that the top five issues being discussed on the social network prior to the speech were:

  1. Terrorism
  2. Obamacare
  3. Immigration
  4. Jobs and the economy
  5. Israel and Palestine

Following Obama’s speech, that list changed to:

  1. Jobs and the economy
  2. Community college
  3. Taxes
  4. Minimum wage
  5. Middle class

Cable and Harbath also said more than 60 percent of members of Congress posted about the State of the Union on their Facebook pages Tuesday, with those posts including videos, question-and-answer sessions and Instagram photos. For highlights, please see the Facebook Media blog post.

On the media side, Obama’s “I won both of ‘em” moment was a big hit on Facebook for NBC News, as its post reached more than 16 million users, and it had tallied more than 5.43 million views, nearly 200,000 likes, more than 80,000 shares and nearly 23,000 comments at the time of this post.

Readers: Did you interact on Facebook during the State of the Union address Tuesday night?