Top 5 Reasons "Do Not Track" May Not Work for the Web
When the Federal Trade Commission (FTC) last week endorsed a "Do Not Track" tool for the Web, the agency compared it to the popular, and successful, "Do Not Call" list that blocks telemarketers from contacting consumers. The agency's vision of a similar tool that would allow consumers to prevent advertisers from collecting their data and tracking their online habits is a lofty goal, but will it work? We take a look at the top reasons why what works for telemarketing may not work for online advertising.
When the Federal Trade Commission (FTC) last week endorsed a “Do Not Track” tool for the Web, the agency compared it to the popular, and successful, “Do Not Call” list that blocks telemarketers from contacting consumers. The agency’s vision of a similar tool that would allow consumers to prevent advertisers from collecting their data and tracking their online habits is a lofty goal, but will it work? We take a look at the top reasons why what works for telemarketing may not work for online advertising.
1) Technical Complications – Proponents of “Do Not Track” envision it as a feature built into users’ Web browsers.
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