Have You Tried Shopping On YouTube? First YouTube Store Launched

UK’s world-renowned fashion retailer, The French Connection, is taking online shopping to a whole new level with the launch of a YouTube boutique. That’s right – The French Connection has launched an online YouTube store, in which viewers can watch fashion videos and click on annotations that lead directly to the French Connection online store where they can actually buy the items in the videos. This is innovating YouTube on so many levels – bringing e-commerce to the video site and providing annotations that actually lead outside of the YouTube site – and fashion divas and shopaholics are sure to fall in love with the whole thing.