Zynga Steps Up Their Data Analysis With Tableau Business Intelligence
Zynga, a leading social games developer, has selected Tableau Software to provide data visualization and real-time interactive data analysis. Tableau Software’s business intelligence suite will help extract valuable information and insight from the tremendous amounts of data (around 3 Terabytes to be precise) Zynga games generate. As a leading provider of enhanced business intelligence software, this choice will prove to be fruitful for Zynga as the titan continues to dominate the social gaming scene with more than 60 million active users playing its games everyday.
“Analytics are core to our business — Zynga’s 235 million active users produce a huge volume of data which our analysts use to improve the game experience for our users,” said Zynga’s General Manager of Analytics, Ken Rudin.
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