Twitter Justifies Tweetie Acquisition With User Testing Video
After being tasked with searching for a Twitter application in the iPhone store, an educated student was unable to find a Twitter application in the app store. After searching for minutes, she couldn’t find a Twitter application. The user also wanted a free one to start with but she couldn’t find one except after being helped by the researcher in the room. This was a video presented at the Chirp conference to illustrate a problem the company faced and it also explained by the company acquired Tweetie.
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