Fact: The Hundreds Of Facebook Friends You Have Aren't Real

While it’s cool to show off that you have hundreds or even thousands of Facebook friends, the fact remains that the number is absolutely meaningless. Robin Dunbar, the Oxford Professor behind the original Dunbar number theory, is working on a new study to see if social networks have increased the size of our personal networks (as we postulated last June). The findings show that despite having numerous Facebook friends, “people maintain the same inner circle of around 150 people that we observe in the real world”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in