New Dirty Jobs Ad Highlights The Power Of Engagement Ads

Last night I noticed an ad on Facebook for the new Dirty Jobs season and it really struck a chord with me. While I’ve seen event engagement advertisements before, it really began to make sense and also made it more clear why traditional display advertising is dying. The ad (pictured to the side) encourages users to RSVP to the first episode of the season. The result is that users get reminded of the first episode once they RSVP.

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