Bebo Launches Developer Competition and New Metrics for Applications

Last night Bebo announced a new program for developers which rewards them with more exposure. The announcement came on the same day that Facebook announced the voting round for the fbFund which will reward applications with $250,000 each for the five finalists. If you prefer the LiveScribe Pulse Smartpen over $250,000 from Facebook, then I highly recommend checking out the Bebo competition. I don't mean to give Bebo such a hard time but announcing the competition on the same day that Facebook announces a new round fbFund doesn't seem like such a great idea. Bebo isn't slacking on their platform development though. Yesterday the company demoed new metrics and engagement tools. I've reached out to Bebo for comment on what the new metrics are but have yet to hear back. It's clear that Bebo is taking their platform seriously, and while application traction may not be as high as competing platforms like Facebook and MySpace, top applications have attracted hundreds of thousands of users. The top application on the site, Stickerz, currently receives over 50,000 active daily users. While it's not anywhere near the more than 1 million active daily users that top Facebook applications attract, there is still a solid enough user base to generate consistent advertising revenue. So for those active Bebo developers, the new metrics tools (whatever they may be), will most definitely be welcomed. If we receive any updates from Bebo I'll be sure to post screenshots of the new tools and details about them. Update I just spoke with Jessica Alter from Bebo who gave me an update on the Bebo developer update. There are a few things to mention. First, the competition prizes will include "valuable items from Sun Microsystems" which we can only imagine to be servers or something of that nature. In regards to the metrics available to developers, they can now have access to time spent and percentage of returning users from the developer application. The purpose of the new metrics is to reward developers that are building engaging applications. Those that succeed at building engaging applications will be rewarded with the ability to send newsfeed items to non-app users. There will be more incentives announced in the future. So far 60 applications have been submitted to the contest and January 6 will be the last day for submissions. The main purpose of this contest is to underscore Bebo's commitment to engagement. Hopefully that clears some things up!

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Bebo Launches Developer Competition and New Metrics for Applications

Nick O'Neill

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