The Social Web Economy: Introduction

I’m not paranoid, I just ask questions. In this industry (the web industry) it is frequently difficult to understand how revenue is being generated and exactly where the money is flowing. As my life has become increasingly reliant on the good health of the “social web economy”, I’ve thought more and more about how the money is flowing. When the Facebook platform launched, many suggested that it was simply venture capitalists paying money to other venture capitalists as a large application install economy ensued.

While that was how things were in the beginning, within a short amount of time large brands and advertisers started investing resources toward social applications.

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