1Q EARNINGS: Sheryl Sandberg Mum On Reports Of Facebook Mobile Ad Network

Despite recent reports that Facebook will announce its mobile ad network at its F8 global developer conference in San Francisco April 30, Chief Operating Officer Sheryl Sandberg didn’t have much to say on the subject during the company’s first-quarter earnings call Wednesday.

SherylSandberg650Despite recent reports that Facebook will announce its mobile ad network at its F8 global developer conference in San Francisco April 30, Chief Operating Officer Sheryl Sandberg didn’t have much to say on the subject during the company’s first-quarter earnings call Wednesday.

Facebook initially began testing a mobile ad network in September 2012, and it began performing a second round of testing in September 2013.

In response to a question from Cowen & Co. Analyst John Blackledge about how Facebook’s mobile ad network would provide additional value to advertisers compared with existing mobile ad networks, Sandberg would only say:

On the ad network, we are in early testing for a mobile ad network.

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