Facebook Highlights 1Q 2013 Advertising Achievements

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

Facebook also touted its mobile application install ads, saying that 3,800 developers turned to mobile app install ads during the quarter, resulting in nearly 25 million downloads.

The social network added that about 40 percent of the top 100 grossing apps for both the iOS and Android platforms used mobile app install ads, singling out U.K.-based

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