Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

Sandberg said during the call that Facebook is now working with all of the Ad Age Global 100 advertisers, and she revealed the following numbers:

  • Nearly 42 million Facebook users have claimed offers, with the cost per redemption for marketers comparing favorably with those from other media, such as email, newspapers, paid search, and display media, according to the Direct Marketing Association.
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