$1.5 Billion #Powerball Drew 1.2 Million Tweets on Wednesday

By Justin Lafferty Comment


The largest Powerball jackpot ever got quite a few people thinking about what they’d do with all those winnings.

According to Brandwatch, there were more than 1.2 million tweets Wednesday talking about the Powerball jackpot, including ambitious hashtags such as #IfIWonPowerball. That hashtag alone was used roughly 237,000 times Wednesday, leading to 742 million impressions.

There was much more social interest in Wednesday’s drawing than the previous one on Saturday, Jan. 9. Brandwatch found that the previous drawing (a $900 million jackpot with no grand prize winner) generated about 82,000 tweets that day.

In the past two weeks, Brandwatch counted more than 2.6 million mentions of Powerball — the most popular day being Wednesday.

Screen Shot 2016-01-14 at 9.16.24 AM_BWCharts are shown at a 10 percent sample.

California, the first state with a reported grand prize winner, also led Twitter discussion, with 120,000 mentions. Florida also hosted lots of Twitter discussion around Powerball (50,000 tweets) yesterday, as did Tennessee, which had a winner (and more than 16,000 mentions).

Screen Shot 2016-01-14 at 9.25.34 AM_BWAs you might expect, sentiment around Powerball on Twitter was pretty positive, with people daydreaming about the rewards and how they’d live in luxury. Brandwatch found that 72 percent of the Powerball talk on Twitter was positive.

Other than #Powerball and #IfIWonPowerball, hashtags such as #PowerballFever were very popular yesterday. #ChinoHills, the city of the first reported winner, was also one of the top hashtags.

Screen Shot 2016-01-14 at 9.38.05 AM_BWHere’s a look at some of the more popular Powerball tweets:

Readers: What would you have done with your Powerball winnings?

Top photo courtesy of @JigmeUgen on Twitter