Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Instagram Tuesday detailed a trio of updates for creators of Instagram Live videos, aimed at enhancing the experience for them and for viewers.
The time limit for Instagram Live videos was extended to four hours from one hour, with the aim of eliminating interruptions for creators such as artists or activists conducting virtual discussions with their peers, instructors (fitness, schoolteachers, yoga) and musicians.
Instagram said accounts must be in good standing, with no history of intellectual property or policy violations, in order to quality for the new four-hour limit.
In response to feedback from creators, Instagram will also introduce the ability for accounts to archive their Instagram Live broadcasts for up to 30 days, mirroring the current Archive experience for Stories and feed posts.
Finally, Instagram is updating the Live Now section within its IGTV long-form video destination and at the end of Live videos.
Instagram said, “As people increasingly relied on Live this year to engage with their communities, we want to help people discover more content that interests them from the creators they do and don’t follow.”
