Young People Not Interested in the Boob Tube
Ratings organization Nielsen Company says that for the first time in 20 years, the number of people in the U.S. who have a television has dropped. Just about everyone still has one, but Nielsen could be smelling a trend.
Nielsen says 96.7 percent of American homes have a TV, versus 98.9 percent last year. There are three possible causes: the cost of owning a television might be too high for some consumers, the digital transition from analog led to a decline that never bounced back, and young people don’t watch TV, but view programming on their computers.
The Times says this could lead to a new category of “Internet viewer.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in