A quick look at the health headlines on Google News this afternoon turned up the following headlines: “Diabetes shame plus denial a risky combo”; “As listeria death toll hits 29, question becomes: When will it end?”; and “Ridding body of old ‘zombie’ cells slows aging process, study shows.” Living in a bubble can start to sound pretty good.
According to a Pew Internet report published in May, “The Social Life of Health Information, 2011,” 59 percent of all adults have looked online for information about any of 15 topics related to a disease or a treatment. And a quarter of adults have read someone else’s POV on a health issue.
We spoke with Bob Pearson, chief technology and media officer at WCG about the use of social media in healthcare PR. This week, WCG announced a partnership with Sharecare a healthcare Q&A platform.
“People learning about disease is a primary driver to behavior online,” he told us. “What companies often do is go through all this trouble to create content and then put it on a website that people never see.”
“Any one member of the healthcare system can’t do this alone,” he said. “We have to work together as an ecosystem.”