With the US Muslim Population Growing, Marketers Are Missing a Consumer Opportunity
Marketers must develop a better understanding of this growing population.
Unless you were celebrating Ramadan or know someone who was, you may have missed the fact that the month-long religious fast ended on Monday. Unlike other times of year, Ramadan doesn’t have a national day of recognition. That includes a day or days that shoppers can score a deal as a means of acknowledgement.
The Atlantic argues that should change.
With the Muslim population in the US expected to rise from 2.6 million people in 2010 to an anticipated 6.2
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