“We’re bigger than we’ve ever been, and we’ve put the brand in a place to focus on other things, like licensing deals,” the magazine’s publisher Howard Mittman told WWD.
Some of the magazine’s success has been attributed to its June iPad launch. Among the advertisers – Burberry, the mag’s first fashion brand, is in the November iPad edition. The title will also open its annual pop-up store for business this Friday, featuring more than 200 products.
(Separately, the magazine caused some controversy when a tech blogger, Cindy Royal, criticized the cover above. EIC Chris Anderson responded on her blog.)