Will the Public Go Wild for MTV’s ‘Buckwild’?

Oh boy–here we go again. Just as ‘Jersey Shore’ winds down, MTV plans to fill its time slot with 12 episodes of ‘Buckwild’ beginning in January. If you haven’t heard, this latest version of so-called reality TV will take place in the small town of Sissonville, West Virginia–and it will follow the time-tested MTV formula by encouraging young people to act like idiots. You may be shocked to learn that many West Virginia residents aren’t particularly happy about this development…but how will the public react?

As PR professionals, we know that business is business–and this particular brand of brainless entertainment has proven incredibly lucrative for MTV.