Many hours, people and dollars have been spent on the dreaded RFP.
A necessary evil in public relations, the “request for proposal” is how big brands (or, most likely, the government) get the best deals in public relations, marketing, or creative design.
And while RFPs do present some great opportunities for PR agencies, it’s clear these things take skill and hard work. In other words, not just any monkey could do this work.
But what about a robot? Yeah, really.
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