Why Apple and Google Need to Focus on Privacy

Apple and Google enjoy legions of brand advocates who are willing to wait in line for days to purchase their products and who believe the slogan “Don’t be evil” represents an ethos that will carry mankind into a future defined by technology. For Apple and Google fans there is never too much of a good thing. Until now, perhaps, thanks to new 3D technology that can photograph the very crevices of our private lives.

Personal privacy is an emotional topic, and Apple and Google should carefully navigate how they employ their new 3D mapping technologies.

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