What Your Clients Do Before They Hire You
(image cred)
Hiring a PR agency, freelancer, or in-house staffer is a careful decision for any company. There is no surefire way to be sure the relationship will work out, and many times, it doesn’t.
Jay O’Connor, managing director of European operations for Racepoint Group and co-founder of Fuse PR (before it was sold to Racepoint in 2006) has these tips:
“An agency has to have very good credentials in your area of expertise so that they understand the nuances of your market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in