Weber Shandwick and Kellogg Part Ways

By Tonya Garcia Comment

Just a few weeks after reporting that Weber Shandwick and Current Lifestyle Marketing had won the Kellogg account for U.S. brands, Ad Age is reporting that┬áthe companies have parted ways because of “an apparent conflict of interest.”

A Weber Shandwick spokesperson tells the publication that “a business issue” has forced the separation. Ad Age says it could be a larger IPG issue.

Brandy Ruff, Kellogg’s director of brand relations, told the magazine that they will search for another firm.