Walmart PR Under Review, Edelman Chicago Re-Pitching

The world’s largest retailer is currently underway with a “massive PR review” according to Advertising Age‘s Michael Bush. It looks like he beat his former PRWeek colleagues to the story.

Walmart spokewoman Tara Raddohl told Bush: “Walmart is currently talking to a number of public relations agencies to support consumer communications for Walmart U.S. Candidate agencies that may join the roster have already been identified and vetted. The incumbent agency, Edelman, Chicago, is participating in the search.”

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