Ketchum Pleon, which is the recently combined Omnicom agencies Ketchum and Pleon, won work with the Wall Street Journal to promote the publication’s Future of Finance Initiative conference, which takes place December 7-8th, just outside London.
“Ketchum Pleon was tapped for this prestigious assignment because of its extensive knowledge of the European media market and its growing strength in financial communications,” said Robert H. Christie, vice president of communications, Consumer Media Group, Dow Jones & Company in a statement.
The conference speakers include 100 CEOs, financial executives, officials from G-20 nations and economists including investor George Soros and Paul Volcker, chairman, President’s Economic Recovery Advisory and Board Former Chairman, U.S. Federal Reserve. The topic of debate will be “international financial regulation and coordination.”
Dow Jones did not comment as to the other agencies who pitched the business as of the time of this post.