TwitterMoms, a mom network of over 27,000 members, has introduced its own seal of approval system that will rely on real-life evaluations for products. The TwitterMoms Seal of Approval will also give consumers the ability to view ratings and feedback via a mobile site accessed by a QR code.
According to the press release, product evaluations are conducted by a diverse panel of moms – from different economic backgrounds, various geographic areas, and with different sized families. “To be awarded the Seal of Approval, a product must meet or exceed expectations in all areas of the evaluation 85% of the time and the same percentage of evaluators must be willing to recommend the product to others,” the press release says.
Quickie Manufacturing and P&G have partnered with TwitterMoms for its evaluation. A new version of Quickie’s Microfiber Twist Mop will launch next month with the TwitterMoms Seal of Approval. And P&G’s Dawn dish soap has used a TwitterMoms panel to evaluate a claim in one of its ads.
“For marketers, the benefits are twofold: They get customer feedback on products and marketing strategies, and they’re able to escape some of the finger-pointing that comes from sending bloggers new products, often in hopes of getting gushy reviews,” Elaine Wong writes for Adweek. Companies pay TwitterMoms to participate and TwitterMoms pays its panelists.