Tropicana Changes Packaging, Consumers Sound Off, PR People Opine

Tropicana recently went ahead and changed its iconic “straw in the orange” packaging, but consumers are none to happy. After a plethora of complaints, notably via social media, the company has decided to forgoe the new look (which cost Tropicana $35M) and return to their original design.

Nonetheless, PR pros were happy to sound off to the NY Times‘ Stuart Elliott for his story on the issue. “You used to wait to go to the water cooler or a cocktail party to talk over something.