Tobacco Looks Better Already?

Star Scientific has developed a tobacco product it wants to market as “less harmful than other forms of tobacco,” according to a Huffington Post story.

It purports that its moist smokeless snuff tobacco has “fewer cancer-causing agents” the Richmond Times-Dispatch writes, and is looking for FDA approval to sell as a “modified-risk” product. A 2009 law passed by Congress lets the FDA regulate tobacco products — and scientific review could allow some to be approved as less risky, it goes on to say.

The story quotes tobacco and health-policy consultant Scott Ballin, who says other companies will follow suit with novel products for FDA review.

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