Having a voice and using it to speak to fans like a fan is one way to build your brand’s “likes” on Facebook, according to Dave Karraker, director of PR and events for Skyy Spirits.
Ayal Ebert, CEO of DesignPax, a company that creates customized Facebook pages, says design is critical. “Users don’t get to a company’s Facebook page accidentally,” he tells Mediabistro. “They do so intentionally and they have certain expectations, therefore design is crucial whether it’s a major brand or a small business.”
With the number of Facebook offerings growing each day, there are also new opportunities for reaching your target audience. In today’s “PR Perfected: How to Build (And Keep) Your Brand’s Facebook Fans,” experts offer advice for how to make friends and engage fans on the on the social network.