Now, Ari Fleischer is handling the most high profile sports scandal of the past year, and maybe even the decade: Tiger Woods.
The former White House Press Secretary to George W. Bush was hired by Woods, the The NY Post reports, citing “two sources in the golf community.”
PRNewser was not able to confirm if Tiger had hired PR help before his recent press conference. However, with an upcoming appearance on March 25th at the Arnold Palmer Invitational, Woods clearly needs to be thinking about his public image.
One PR agency head we spoke with who has handled many high profile clients in situations similar to Woods told PRNewser today, “it’s about time they hired somebody, what were they waiting for?”
“Unlike his press conference he’s going to have to answer questions,” the agency head said.
Fleischer recently told ABC News that sports PR is “more relaxing” than politics. Will he think the same after his work with Woods?