The Economist Tops AdweekMedia’s 2008 Hot List

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By Joe Ciarallo Comment

AdweekMedia, the folks behind Adweek, Mediaweek and Brandweek have put out their annual Hot List, which honors, “the publications and creative talents that keep consumers coming back to the newsstands.” Like the good bloggers we are, we adhered to today’s embargo after receiving a copy of the list on Friday.

The Economist jumped to #1 on this year’s list, which is judged by a variety of metrics, including, “ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment.” In addition, Paul Rossi and editor John Micklethwait took home the “Executive Team of the Year” award.

People.com won “Magazine Website of the Year,” as traffic increased 48% in 2007 to 6.3 million monthly unique users.

Surprisingly, all publications in the top 10 had advertising revenue gains of at least 10% in 2007.

Full rankings after the jump.


AdweekMedia’s 2008 “Hot List”

Title

Circulation

Advertising Revenues

1. The Economist

720,882

+24%

2. Real Simple

1,986,605

+22.8%

3. Harper’s Bazaar

729,767

+26.8%

4. More

1,265,999

+25.4%

5. Vogue

1,273,546

+10%

6. Glamour

2,353,854

+18.2%

7. Family Circle

4,011,530

+17%

8. Martha Stewart Living

2,021,934

+24%

9. Conde Nast Traveler

819,683

+22%

10. New York

429,116

+16.3%

Selection to AdweekMedia’s annual “Hot List” is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more annually.

AdweekMedia’s 2008 “10 Under 50 List”

AdweekMedia also released its “10 Under 50 List,” which highlights the top magazines with under $50 million in annual revenue.

Title

Circulation

Advertising Revenues

1. Women’s Health

907,838

+145.6%

2. BestLife

496,053

+61.1%

3. Men’s Vogue

336,189

+122%

4. Cookie

436,197

+95.9%

5. Everyday Food

918,946

+25.9%

6. All You

843,874

+46.5%

7. Fast Company

749,095

+26.3%

8. Veranda

470,449

+15.2%

9. National Geographic Traveler

738,907

+19.6%

10. Bicycling

416,706

+12.3%

Returning titles from last year are The Economist, Real Simple, More, Glamour and Martha Stewart Living. The company holding the most titles on the lists is Conde Nast with a total of five honored publications: Vogue, Glamour, Conde Nast Traveler, Cookie, and Men’s Vogue. Following in a close second place is Rodale with its three titles: Women’s Health, BestLife and Bicycling.

About AdweekMedia:

AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge.

AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.

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