Survey: ROI a Barrier to Going Green

Seventy-eight percent of respondents to a recent Gibbs & Soell survey identified “not enough return on investment” as a barrier to businesses going green. Following closely behind, 71 percent of respondents said “consumers’ unwillingness to pay a premium for green products or services” was an obstacle. The PR firm polled 304 executives at Fortune 1000 companies to gather these results.

The July poll – executed by Harris Interactive – also found that only 16 percent of consumers believe most or all businesses are committed to going green.

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